Emirates Airline has concluded its largest participation at the Arabian Travel Market (ATM) 2025, with more than 27,000 attendees visiting its stand during the four-day event. The airline conducted over 600 meetings and engaged with nearly 40 global partners, spanning across tourism authorities, technology providers, cruise companies, airlines, and rail operators.
Key Highlights from Emirates’ ATM Participation
Emirates' stand featured a detailed walkthrough of its aircraft products, including the new A350 Business Class seat, its Premium Economy offering, and a showcase of the Onboard Lounge and Shower Spa. The exhibit also highlighted the airline’s commitment to sustainability and its accessible travel initiatives, attracting visitors from all corners of the travel and tourism sector.
The airline also attracted a number of UAE dignitaries, including His Highness Sheikh Mohammed bin Rashid Al Maktoum and His Excellency Sheikh Nahyan bin Mubarak Al Nahyan, who toured the Emirates Pavilion during the event.
Strengthening Global Tourism Connectivity
In line with ATM's theme of enhancing global tourism connectivity, Emirates signed nearly 40 agreements, including marketing and tourism promotion partnerships with organizations from 21 countries and regions. These initiatives are aimed at promoting emerging destinations and creating diverse travel experiences, contributing to long-term tourism growth worldwide.
Emirates also introduced a series of destination-focused travel trade workshops, conducted in collaboration with seven tourism boards. The workshops attracted over 350 industry participants from 15 countries and served as a platform for further cooperation within the tourism sector.
Cruise and Air Travel Partnerships
Emirates extended its footprint in the cruise sector by initiating or renewing agreements with major cruise operators, including MSC Cruises, Hapag-Lloyd, and the Cruise Lines International Association. These partnerships are expected to boost cruise tourism, particularly through Dubai’s homeporting facilities.
In air travel, Emirates announced new interline cooperation with Kuwait Airways and reciprocal codeshare options with Philippine Airlines. The airline also activated a codeshare agreement with Condor and signed a new agreement with Air Seychelles, further solidifying its global network.
Expanding Beyond Traditional Tourism
Emirates also made strides in sectors beyond traditional tourism. It signed new agreements in the international meetings and events segment, targeting the student travel market and small and medium enterprises. Additionally, the airline renewed its partnership with Huawei to expand joint digital initiatives and increase brand engagement across international markets.
With such a significant presence and an array of partnerships, Emirates has reinforced its position as a key player in the global tourism, air travel, and cruise sectors, signaling strong growth prospects for the future.
