National Bank of Fujairah (NBF) is offering new personal banking customers the opportunity to earn interest of up to 6.25 per cent per annum on qualifying balances, as competition for deposits continues to intensify across the UAE banking sector.
The bank's Bonus Interest Campaign is aimed at customers bringing fresh funds into eligible NBF current or savings accounts. Unlike conventional fixed deposits, the proposition allows qualifying customers to keep their money accessible while potentially earning enhanced returns during the campaign period.
The offer could appeal particularly to customers holding larger cash balances who want to earn more on their deposits without committing their funds to a long-term fixed arrangement.
Salary Transfer Customers Can Earn the Highest Rate
Customers transferring their salary to NBF can qualify for the campaign's highest advertised returns.
Eligible salary-transfer customers can earn up to 6.25 per cent per annum on a current account, while qualifying savings account balances can earn up to 6 per cent per annum.
Customers opening eligible accounts without transferring their salary are also included in the campaign, although at lower rates. They can earn up to 5 per cent per annum on current accounts and up to 4.75 per cent per annum on savings accounts.
For customers seeking the higher salary-linked rates, salary payments must be received directly from an employer through the UAE Funds Transfer System or Wage Protection System.
Who Can Qualify for NBF's Bonus Interest?
The campaign focuses primarily on new-to-bank customers bringing fresh funds into NBF.
Eligible balances range from AED 100,000 to AED 3 million, positioning the offer towards customers maintaining relatively substantial deposits.
Under the campaign framework, customers are required to maintain the qualifying monthly average balance for the applicable period. The bonus amount is calculated using the qualifying balance rather than simply the account balance on a single day.
NBF's published campaign conditions also state that qualifying funds should be new external money rather than funds moved between existing NBF accounts.
Once the required eligibility period has been successfully completed, the bonus interest is expected to be paid as a single lump-sum amount within 60 days, subject to the customer satisfying the applicable terms and conditions.
Higher Returns Without a Traditional Lock-In
One of the notable aspects of the NBF offer is the combination of enhanced interest and account accessibility.
Fixed deposits can offer attractive returns, but customers generally agree to keep their money invested for a specific tenure. Current and savings accounts, by comparison, provide greater day-to-day flexibility.
NBF's campaign is designed to bridge some of that gap by offering promotional returns on eligible current and savings account balances while customers continue to have access to their money.
The approach comes as UAE banks increasingly compete for deposits by introducing specialised savings products, promotional rates and digital banking propositions aimed at customers looking for stronger returns on available cash.
Banking Benefits Beyond Interest
Qualifying NBF customers may also have access to the bank's relationship banking propositions, including NBF AlSamy and NBF Priority, depending on individual eligibility requirements.
These services can include personalised banking assistance, dedicated relationship support and selected lifestyle or travel benefits.
Customers may also be eligible for NBF's Multi-Currency Debit Card, which supports spending in currencies including UAE dirhams, US dollars, euros and British pounds. The feature can be particularly useful for customers who travel frequently or make purchases in multiple currencies.
The additional benefits broaden the proposition beyond the promotional interest rate and form part of NBF's wider effort to strengthen its personal banking offering.
UAE Banks Compete for Customer Deposits
Competition in the UAE's savings market has increased as customers become more conscious of the returns available on their cash.
Instead of allowing significant balances to remain in accounts paying minimal interest, more customers are comparing savings accounts, term deposits and promotional banking offers before deciding where to place their money.
For banks, attractive savings propositions can help bring in new deposits while also creating opportunities to establish longer-term relationships with personal banking customers.
NBF's bonus interest proposition reflects that broader shift, combining promotional rates with everyday banking services and account liquidity.
Customers Should Review the Latest NBF Terms
Customers considering the offer should review the bank's latest campaign conditions carefully before opening an account or transferring funds.
Eligibility requirements, qualifying balances, salary-transfer conditions, campaign dates and the method used to calculate bonus interest can affect the final return received by an individual customer.
Prospective customers should therefore confirm the current application window and applicable terms directly with NBF before making a financial decision.
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