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M&S Not Leaving the Philippines, Names New Franchise Partner in Growth Pivot

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Manila: British retail giant Marks & Spencer has confirmed it is not exiting the Philippine market, despite ending its long-standing partnership with local operator SSI Group Inc.

The clarification follows an announcement by the Tantoco family-led SSI Group that it would close all Marks & Spencer stores in the country by May, prompting speculation that the British brand was withdrawing from the market.

However, the retailer’s headquarters in London quickly addressed the concerns, stating that the move represents a strategic transition rather than a market exit.

“After over 20 years of partnership with the SSI Group, we have made the decision to transition to a new franchise partner to support our ambitious growth plans in the region. Our contract with SSI will end in May 2026, and we thank them for their partnership,” an M&S spokesperson said in a statement.

The company emphasized that it remains committed to the Philippines and sees continued growth potential in the region. The shift to a new franchise partner is part of a broader strategy to strengthen its international footprint and enhance brand positioning in key Asian markets.

Marks & Spencer has operated in the Philippines for four decades and remains a recognized name in fashion and lifestyle retail. While details of the new franchise operator have yet to be disclosed, the company indicated that further updates regarding expansion and long-term plans will be announced in due course.

For consumers, the message is clear: the brand is staying in the Philippines, but under new management aligned with its regional growth ambitions.

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