Dubai-based conglomerate Majid Al Futtaim Group has announced the launch of its new grocery retail brand, HyperMax, across 11 locations in Oman. The initiative aims to foster local hiring, boost the economy, and provide a modern shopping experience for residents of the Sultanate.
Key Highlights of HyperMax’s Launch
1. Job Creation
- 2,000 direct and indirect jobs will be generated in Oman, offering meaningful career opportunities and developing a sustainable workforce.
- The company is prioritizing local hiring and sourcing to strengthen ties with the community.
2. Transition from Carrefour to HyperMax
- The new brand launch comes after the closure of Carrefour operations in Oman earlier this week.
- HyperMax will leverage Majid Al Futtaim’s existing asset network in Oman to build its presence and ensure a smooth transition.
3. Modern Retail Experience
- HyperMax promises a wide selection of products, value-for-money offers, and access to fresh local produce at competitive prices.
- Customers can expect a consumer-friendly, modern shopping experience designed to meet local needs.
4. Long-Term Commitment to Oman
Majid Al Futtaim has reaffirmed its dedication to Oman with substantial investments in:
- Shopping malls
- Retail and grocery
- Communities and leisure sectors
"Oman is a key market for Majid Al Futtaim, and this launch underscores our long-term commitment to the Sultanate," the company said.
5. Regional Growth Plans
The group hinted at further expansion of the HyperMax brand, noting its commitment to adapting to evolving market trends to maintain agility in its operations.
A Win for the Community
The introduction of HyperMax is expected to boost Oman’s economy by creating jobs and promoting local sourcing. The brand aims to make high-quality products and fresh produce more accessible while delivering exceptional value to customers.
With HyperMax, Majid Al Futtaim continues to demonstrate its leadership in the region's retail sector, reinforcing its vision to prioritize community needs and economic growth in Oman.
