Dubai — Regional brand growth has been again dominated by UAE companies, the Most Valuable Emirati and Saudi Brands 2025 report from Kantar finds.
The total value of the UAE and Saudi Arabia's top 30 brands worth $106 billion crossed the $100 billion milestone for the first time since 2022.
Telecom company e& was the UAE's most valuable brand at $8.9 billion, followed by Emirates airline at $7.2 billion and Emaar Properties at $6.7 billion. Real estate was among the growth leaders with 53% growth in value for Emaar and 47% increase for Aldar.
In Saudi Arabia, Al Rajhi Bank was the top on the regional list with a brand value of $16.8 billion, up 20% year on year.
The report indicates that telcos, realty, aviation, and financial services are the leading drivers of brand growth in the region now. According to analysts, drivers such as digitalization, sustainability, and global expansion are making UAE brands compete at a global level.
Amol Ghate of Kantar stated that the best brands are those that "constantly deliver value, establish trust, and evolve with shifting consumer expectations."
