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Nvidia CEO Jensen Huang says AI is in a ‘virtuous cycle’

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Gyeongju, South Korea: Nvidia Chief Executive Jensen Huang said on Friday that artificial intelligence has entered a “virtuous cycle” of growth, with improvements in AI technology driving more investment and faster innovation.

Speaking at the APEC CEO Summit in South Korea, Huang said better AI models are attracting higher profits and investment, creating what he called a continuous cycle of advancement.

“The AIs get better. More people use it. More people use it, it makes more profit, creates more factories, which allows us to create even better AIs,” Huang said.

He added that the strong profitability of AI is pushing companies to expand faster. “When something becomes profitable, you want to manufacture more of it,” Huang said.

The Nvidia CEO said the world is now at the beginning of a 10-year build-out of a new era of computing, with artificial intelligence reshaping every part of the technology stack, from chips and infrastructure to applications.

“AI runs on GPUs, whereas traditional software runs on CPUs. Every single layer of computing has been fundamentally changed,” Huang said.

Nvidia, which recently became the first company to exceed $5 trillion in market value, also announced a partnership with Samsung on Friday. The South Korean firm will use 50,000 Nvidia GPUs to boost chip manufacturing for mobile devices and robotics.

Huang predicted that AI will eventually move beyond tools to perform more independent tasks, transforming industries worth more than $100 trillion worldwide.

The comments come as major technology firms, including Amazon, Microsoft, Meta, and Alphabet, plan to invest over $300 billion this year in AI infrastructure and data centers, highlighting the global race to scale artificial intelligence capabilities.

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