Dubai —The 32nd edition of the Arabian Travel Market (ATM) kicked off today at the Dubai World Trade Centre (DWTC), welcoming more than 55,000 visitors and 2,800 exhibitors from 166 countries. This year’s event is set to be the largest in the show's history, marking a major milestone for the global travel and tourism industry.
Themed "Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity," ATM 2025 focuses on how the future of tourism will be shaped through cross-border, cross-industry, and community collaboration.
International exhibitors dominate the event floor, making up 67% of the participants, while companies from the Middle East represent 33%. Due to unprecedented demand, organizers have expanded the show by adding two additional halls, ensuring space for the growing number of exhibitors and visitors.
Key Highlights to Watch
Danielle Curtis, Exhibition Director for the Middle East at Arabian Travel Market, confirmed that ATM 2025 is on course to break previous attendance records. “We are thrilled with the overwhelming response this year," Curtis said. "With the introduction of new stages and zones, ATM 2025 promises a dynamic and future-focused experience for all attendees."
Among the major attractions:
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ATM Conference Programme: Content will be spread across three major stages — the Global Stage, the Future Stage, and the Business Events Stage — offering a robust lineup of sessions and discussions.
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ATM Travel Tech: This segment, now bigger than ever with a 23% increase in products showcased, will spotlight the latest technologies driving the travel and hospitality industries forward. Visitors can engage with cutting-edge innovations across Hall 1 and Za’abeel Hall 3.
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IBTM@ATM: A dedicated business events zone where professionals can network and explore the future of the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector.
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AI and Innovation Focus: Google's former Chief Decision Scientist, Cassie Kozyrkov, will headline a session on the Future Stage, sharing insights on the challenges and strategies for adopting artificial intelligence in business operations.
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Start-Up and Innovation Zone: New travel startups will showcase their innovations, participate in VR experiences, and compete in a pitch competition designed to spotlight the next generation of industry disruptors.
Shaping the Future of Global Travel
Running through May 1, ATM 2025 is not just a trade event — it is a global platform where technology, innovation, and strategic collaboration converge to shape the future of tourism. As the industry rebounds stronger post-pandemic, Dubai continues to solidify its role as a leading hub for global travel and hospitality conversations.
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