Abu Dhabi, UAE – The Central Bank of the UAE (CBUAE) has confirmed that the financial infrastructure is now fully prepared for the launch of Jaywan, the country’s first domestic payment card. The card, introduced by the Central Bank’s subsidiary Al Etihad Payments, is designed to facilitate digital transactions both locally and internationally while reducing payment costs for individuals and businesses.
UAE Central Bank Announces Readiness to Launch Jaywan Card Locally and Globally
Abu Dhabi, UAE – The Central Bank of the UAE (CBUAE) has confirmed that the financial infrastructure is now fully prepared for the launch of Jaywan, the country’s first domestic payment card. The card, introduced by the Central Bank’s subsidiary Al Etihad Payments, is designed to facilitate digital transactions both locally and internationally while reducing payment costs for individuals and businesses.
A Key Step in UAE’s Digital Transformation
Jaywan marks a significant milestone in the UAE’s digital payment strategy, reinforcing the country's position as a global leader in financial technology and innovation.
"The UAE’s domestic card scheme will be activated both locally and globally. Jaywan is a key initiative supporting the nation’s digital transformation goals, strengthening its status as a hub for digital payments," the CBUAE announced.
The rollout of Jaywan aligns with the government’s broader vision of enhancing financial accessibility, improving transaction efficiency, and reducing dependency on foreign payment networks.
Multiple Card Variants for Versatile Usage
Al Etihad Payments has confirmed that Jaywan cards will be available in several variants, including:
- Debit cards
- Prepaid cards
- Credit cards
These cards will be compatible with multiple payment channels, allowing users to make:
- Online transactions
- ATM withdrawals
- Payments at point-of-sale (PoS) terminals
Jaywan will be issued in two forms:
- Mono-badge cards, designed for use within the UAE, GCC region, and select international markets.
- Co-badge cards, developed in partnership with Visa, Mastercard, Discover, and other global payment networks, enabling wider acceptance.
Integration with Digital Wallets and International Expansion
To enhance user convenience, Al Etihad Payments has signed an agreement with Samsung Gulf Electronics to integrate Jaywan into Samsung Wallet, allowing contactless payments via smartphones.
- Google Pay and Apple Pay support will be added in the next phase.
- Jaywan’s international reach will expand in mid-2025, beginning with India and other key global markets.
Strategic Impact on UAE’s Financial Sector
Saif Humaid Al Dhaheri, Assistant Governor for Banking Operations and Chairman of Al Etihad Payments, emphasized the importance of localizing card payment operations:
"Through Jaywan, we aim to reduce payment costs, accelerate our digital transformation strategy, and develop future-ready financial services for individuals and businesses in the UAE."
Jan Pilbauer, CEO of Al Etihad Payments, added that the card will empower users with greater control, convenience, and security, ensuring widespread adoption across various consumer and corporate segments.
UAE Banks Already Adopting Jaywan Infrastructure
Infrastructure for Jaywan transactions has been steadily deployed across the UAE since mid-2024. Ajman Bank was the first to integrate the card across its ATM network, paving the way for other financial institutions to follow.
As e-commerce adoption and digital payments continue to rise, Jaywan is expected to play a critical role in enhancing financial inclusion and providing an efficient, cost-effective alternative to traditional international payment systems.
The Future of Digital Payments in the UAE
The launch of Jaywan underscores the UAE’s commitment to financial innovation, positioning the nation at the forefront of secure, efficient, and cost-effective digital payment solutions. With the integration of advanced financial technologies and strategic global partnerships, Jaywan is set to revolutionize the payment ecosystem, offering seamless transactions for residents and businesses alike.
