The story behind this featured publication

This edition features the journey of Bashayer AlShdukhi, a strategic media leader reshaping Saudi Arabia’s advertising and communication landscape. With over 17 years of experience across media strategy, brand development, and executive consulting, she currently serves as Managing Director of MedPush MENA in KSA and Co-Founder of Planning Point Consultancy.

Through her leadership, she is advancing performance-led planning, elevating media measurement standards, and aligning communication strategies with Vision 2030. At the same time, she is building platforms that empower women in leadership and strengthen workforce localization. Her work reflects integrity, innovation, and a commitment to measurable impact across Saudi Arabia’s evolving media ecosystem.

✨ What's Inside

• 17 years of leadership in media strategy and executive consulting
• Driving performance-led planning at MedPush MENA in KSA
• Raising standards in measurement, effectiveness, and ROI accountability
• The founding vision behind Planning Point Consultancy
• GCC expansion and sector-focused strategic advisory
• Championing women in media and leadership development