China’s state-backed engineering giant Citic Ltd. is entering Dubai’s luxury property sector through a joint venture with MAG Group, one of the UAE’s leading developers, in a deal valued at Dh22 billion ($6 billion).
The project, named Keturah Ardh, will span 18.47 million square feet in Dubailand’s Al Rowaiyah First District and is designed as a sustainable, high-end residential community under MAG’s premium brand Keturah.
MAG and Citic will co-develop the multi-phase project, with the first phase—Keturah Ardh Couture Art—set for launch in the fourth quarter of 2025. The second phase will follow in early 2026, with full project completion expected within two to seven years.
Large-Scale Nature-Focused Development
Plot sizes at Keturah Ardh will range between 50,000 and 200,000 square feet. The site will feature over 100,000 mature trees, reportedly aged between 20 and 2,200 years, highlighting the project’s “life-scaping” approach—an integration of nature and design aimed at promoting wellbeing and ecological balance.
“This project represents what the future of living in Dubai should look like,” said Moafaq A. Al Gaddah, Chairman of MAG Group. “Our aim is to create a place where people feel deeply connected to their surroundings, with nature and community embedded into daily life.”
A Strategic Alliance Between Industry Leaders
MAG Group, which has played a major role in Dubai’s real estate landscape since the early 2000s, is expanding its footprint in the ultra-luxury segment through the Keturah brand. The collaboration with Citic is seen as a major endorsement of Dubai’s long-term investment appeal.
Citic, which holds assets in excess of $1.67 trillion, brings global engineering expertise to the venture. Its involvement in the UAE real estate market marks a significant strategic entry into one of the Middle East’s most competitive and high-growth property sectors.
“This partnership with Citic represents a powerful alliance that will deliver exceptional value while setting new benchmarks for sustainable luxury developments in the UAE and beyond,” Al Gaddah added.
Dubai’s Luxury Market Continues Upward Momentum
The announcement comes as Dubai continues to attract global interest in high-end real estate. With demand for large-format, premium residences on the rise, developers are increasingly launching branded and experiential communities that cater to affluent investors and international buyers.
With the addition of Keturah Ardh, MAG and Citic aim to meet this demand through a design-led, sustainability-driven community offering both exclusivity and environmental harmony.
