As the holy month of Ramadan approaches, retailers across the UAE are gearing up for a significant rise in consumer spending by offering substantial discounts and price freezes on a wide range of products. With less than a month to go before Ramadan begins, shoppers can expect savings of up to 70% on household essentials, electronics, home furnishings, and more.
Massive Discounts and Locked Prices
Retailers have launched promotional campaigns to attract shoppers looking to make big-ticket purchases. Union Coop, a major UAE retailer, has unveiled its 2025 Ramadan campaign in alignment with the UAE’s “Year of the Community” initiative. The campaign, which kicked off in February, includes 12 promotional events and discounts of up to 60% on more than 5,000 food and non-food items.
To further support consumers, Union Coop has committed to freezing prices on over 200 essential goods, including rice, meat, poultry, and canned foods. The retailer is also working with over 42 local farms to supply fresh and organic produce throughout the holy month.
Similarly, Jumbo Electronics is rolling out discounts of up to 50% across various electronic and appliance categories. The company aims to provide attractive trade-in offers and exclusive Ramadan deals to help families upgrade their home technology at more affordable prices.
High Demand for Home Upgrades
Retailers note that Ramadan is a time when many households invest in upgrading electronics, appliances, and furniture. Vikas Chadha, CEO of Jumbo Electronics, highlighted that customers often plan high-value purchases around this period to take advantage of promotional offers. "With continuous advancements in technology, including smart features and improved energy efficiency, Ramadan presents the perfect opportunity for families to make significant upgrades," said Chadha. The company anticipates a double-digit increase in sales this year.
Home furnishing retailers are also witnessing a surge in demand. Mikdad Babhrawala, CEO of Western Furniture, noted that Ramadan is traditionally associated with home renovations and enhancements. “Families prepare their living spaces for gatherings and celebrations, making this a peak time for furniture purchases,” he said. Western Furniture is offering up to 70% discounts on select products, with around 30-40% higher sales expected during Ramadan compared to other months.
Homebox has introduced a special Ramadan collection, featuring discounts across various home decor and furniture categories. "Ramadan is a time for reflection, togetherness, and giving. Our new collection is designed to create serene and beautiful living spaces while ensuring a seamless shopping experience," said Ajay Antal, CEO of Homebox.
Ramadan Spending Trends
Consumer spending patterns during Ramadan traditionally reflect a shift toward family gatherings and home improvements. As many residents prepare for the holy month, demand for essentials and luxury items alike surges. Retailers are capitalizing on this trend by offering competitive promotions that encourage early shopping and bulk purchases.
With major discounts, price locks, and exclusive Ramadan collections, UAE retailers are ensuring that shoppers can make the most of their purchases while enjoying a rewarding and cost-effective shopping experience this festive season.
