Some leaders are defined not just by the businesses they build, but by the impact they create across industries. Nada Hassan is one such leader, a pharmacist by training who became a trailblazer in health tech and AI innovation. Over the years, she has co-founded pioneering startups, advanced her education at world-class institutions, and developed solutions that directly improve the way healthcare is delivered.
As a cofounder of Nuxera AI, Nada is helping lead a company redefining how healthcare operates in Saudi Arabia. Nuxera is not just an AI company, it is a healthcare partner built for Vision 2030, transforming physician documentation, unlocking hospital-wide analytics, and enabling smarter decision-making. With solutions designed for local dialects, strict compliance standards, and measurable financial impact, Nuxera positions itself as a catalyst for sustainable, future-ready healthcare across the Kingdom. Nuxera is trusted by Sanabil Venture Studios by Redesign Health (a PIF company). Nada’s work directly tackles the realities hospitals face every day: physician burnout, documentation burdens, and the financial pressure to stay sustainable.
This feature takes readers through Nada’s remarkable journey of passion, persistence, and purpose, one that offers valuable lessons for aspiring entrepreneurs and healthcare innovators alike.
From Pharmacy to Innovation
Could you briefly tell us about your background and how it led you to start your business?
With nearly two decades of experience at the intersection of healthcare, health tech, and AI, Nada has become one of the region’s most recognized voices in digital transformation through AI solutions. A pharmacist by academic background, she began her journey with a strong foundation in healthcare at national and multinational pharmaceutical companies. She later transitioned into the startup world and entrepreneurship by co-founding health tech startups and evolving into leadership roles that bridged the gap between medicine and innovation. Armed with an MBA from Edinburgh Business School and advanced AI training program at Harvard Medical School, Nada bridges clinical knowledge, business acumen, and cutting-edge AI to create solutions that matter. Nuxera AI is more than a startup, it is part of the Kingdom’s Vision 2030 digital health transformation, proving that technology can both ease the burden on doctors and strengthen hospital performance.
Over 19 years, she has co-founded Estshara, which brought affordable telemedicine to millions across Egypt; helped build VARA AI, advancing AI for breast cancer screening; and today leads Nuxera AI in Saudi Arabia, which is reimagining the future of clinical documentation and hospital efficiency through advanced AI solutions. Her path reflects a consistent passion: transforming healthcare delivery through intelligent, scalable innovation.
Nuxera’s Market Edge
What does your business focus on, and how is it positioned in the market?
Nuxera AI is at the forefront of Saudi Arabia’s digital health revolution. The company’s flagship product, SERA AI, is an ambient AI scribe that listens to doctor–patient conversations and generates accurate, compliant, and billable ICD coded clinical notes in real time. Built for Arabic dialects and Saudi regulatory standards, it addresses two pressing pain points in healthcare: reducing physician burnout from documentation burdens and ensuring financial optimization through ICD-10-compliant documentation.
Positioned as a strategic AI partner for hospitals, Nuxera goes beyond documentation to power revenue cycle management, data analytics, and chronic disease detection. In a market eager for transformation under Vision 2030, Nuxera stands out for its blend of local insight and global expertise, making it a trusted enabler for healthcare systems in Saudi Arabia and beyond. Importantly, Nuxera is trusted by Sanabil Venture Studios and Redesign Health, a Public Investment Fund (PIF) company. This recognition underscores its credibility and positions Nuxera as a high-potential venture aligned with Saudi Arabia’s Vision 2030 healthcare transformation.
Growth and Expansion Ahead
What are your plans for growth or expansion in the near future?
Nada with the founding team: Amin El Hemaily and Asad Khan are driving Nuxera AI toward scaling across major hospital clusters in Saudi Arabia, with active pilots in ER, outpatient, and post-operative departments. The expansion roadmap includes deep integrations with HIS/EMR providers and a multilingual rollout in Saudi Arabia and the wider GCC.
At the same time, Nuxera is advancing beyond clinical documentation with AI-powered code validation that improves accuracy and compliance, while reducing financial leakage. Its portfolio now includes advanced analytics (‘Talk to Your Data’) that unlock real-time insights for hospital leaders, intelligent patient engagement tools that strengthen care continuity, and a chronic disease detection engine that supports earlier interventions. Together, these solutions position Nuxera as a comprehensive AI partner, driving efficiency, protecting revenue, and elevating clinical outcomes across healthcare systems.
A Pivotal Year
How has this year impacted your business, and what are your goals moving forward?
This year has been pivotal. Hospitals across the region have become increasingly focused on financial sustainability, and Nuxera positioned itself strongly by proving how AI can directly impact clinical operations, revenue cycle management, and compliance. This reframing, from addressing physician burnout alone to demonstrating clear ROI delivery, has accelerated conversations with healthcare decision-makers.
Looking ahead, Nada’s goals as Nuxera’s CCO and Co-founder are to cement Nuxera’s leadership in Saudi Arabia, expand partnerships with government and private hospitals, and scale into regional markets. Her ambition is clear: to make Nuxera AI the partner of choice for digital transformation in healthcare across the Gulf.
Advice for Entrepreneurs
What advice would you give to startups or entrepreneurs in your industry?
Nada’s advice reflects her 19-year entrepreneurial journey:
-
Anchor on purpose. Healthcare and AI are powerful but complex fields. Build solutions that truly matter, ones that improve patient care, empower doctors, and drive measurable outcomes.
-
Invest in credibility. Education, partnerships, and proof of impact open doors. In highly regulated industries like health tech, credentials and evidence are as important as creativity.
-
Understand the regulations. Success in healthcare is not only about innovation; it’s about aligning with strict regulatory frameworks, data privacy laws, and compliance standards. Navigating these effectively can be the difference between scaling fast or hitting roadblocks.
-
Stay resilient and adaptable. Markets shift quickly; regulatory frameworks evolve; technology advances at lightning speed. Entrepreneurs who can pivot while staying true to their vision are the ones who endure.
Conclusion
In a world where healthcare challenges are as complex as they are urgent, leaders like Nada Hassan remind us that transformation begins with vision and resilience. Her work with Nuxera AI is redefining how hospitals operate, how doctors are supported, and how patients ultimately benefit from smarter systems.
Her journey reinforces a powerful message: innovation in healthcare is not about technology alone, but about people, purpose, and measurable outcomes. Readers are encouraged to take inspiration from Nada’s story and recognize the potential of purposeful entrepreneurship in shaping a better future for the Gulf and beyond.
- Website URL: www.nuxera.ai
- Facebook URL: Nuxera AI Facebook
- LinkedIn URL: Nuxera AI LinkedIn
You may also like:-
