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From London to Somaliland: How 22 Years in Real Estate Prepared Mustafa Suldan to Transform a Market

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In a region where construction often means compromise, one leader is rewriting the rules with precision, transparency, and unwavering standards.

Mustafa Suldan’s journey is not just about buildings, it’s about building trust. With 22 years of real estate and construction experience across the UK, Middle East, and East Africa, Mustafa has returned to his roots with a bold mission: to elevate the quality, professionalism, and reliability of the real estate industry in Somaliland.

From directing one of the UK’s largest property firms to pioneering transformative standards through Fair Construction and Fair Real Estate, his story is one of vision backed by global experience. In a market long underserved by consistency and clarity, Mustafa is introducing new expectations, and exceeding them.

Dive into this exclusive feature to learn how he’s turning technical excellence and structured delivery into a movement that’s reshaping the future of East Africa’s property landscape.

Global Expertise, Local Impact

After nearly two decades of experience across the UK, Middle East, and Asia, real estate and construction veteran Mustafa Suldan is now at the forefront of reshaping Somaliland’s property landscape.

With a professional journey that began in 2003, Mustafa brings 22 years of extensive experience in real estate consulting and executive leadership. His deep technical knowledge, international exposure, and hands-on approach to disciplined execution set him apart in an industry often marred by inconsistency.

Starting his career in London, Mustafa quickly climbed the ranks to become a director at one of the UK’s largest property firms. He managed multiple offices and led high-performing sales teams, consistently delivering results in a competitive and highly regulated environment. The exposure to structured processes, customer-centric systems, and strategic execution became the pillars of his professional philosophy.

Upon returning to Somaliland (East Africa), he took on senior roles, including Director at a local real estate company and General Manager and CEO at Salaam Real Estate, the property arm of the respected Salaam Group. It was during this time he identified a significant market gap: a lack of reliable and transparent real estate and construction partners. Most service providers in the region overpromised, underdelivered, and lacked proper aftercare, creating a culture of mistrust and substandard outcomes.

That realization became the driving force behind the creation of Fair Construction.

Raising the Bar: The Birth of Fair Construction

Fair Construction is a design-and-build company founded on one core principle: Get it right the first time.

Specializing in the construction of individual dwellings, ranging from family homes to private commercial buildings, the company places a strong emphasis on technical precision, structural reliability, and thoughtful design execution.

What distinguishes Fair Construction from other local players is its integrated approach, which includes:

  • Full in-house technical design (architecture, MEP, structural engineering, quantity surveying)

  • Structurally sound and crack-free buildings, engineered for durability

  • Strict adherence to approved designs and project timelines

  • Zero budget variations or timeline delays

  • High-quality finishes using durable, premium-grade materials

  • Exceptional customer communication and post-delivery care

“Most clients are used to shabby finishes and incomplete jobs,” says Mustafa. “We’re introducing high-level materials and detail-focused workmanship that adds long-term value and trust.”

Beyond Building: Introducing Fair Real Estate

Beyond Building: Introducing Fair Real Estate

Building on the solid foundation of Fair Construction, Mustafa is now launching a new division: Fair Real Estate.

Fair Real Estate is designed to broaden the company’s impact, providing end-to-end real estate solutions that blend construction with strategic sales and client service. The new division is focused on:

  • Developing mixed-use projects that combine residential and commercial spaces

  • Sales brokerage services tailored to diaspora clients, connecting them with verified listings

  • Off-plan project sales with guaranteed delivery timelines and service quality

Through this expansion, Mustafa aims to deliver a modern, service-oriented, and tech-enabled real estate experience to both local and international buyers, providing a welcome alternative to the traditionally fragmented market.

Strategic Goals for the Year Ahead

Looking ahead, Fair Construction is gearing up for an ambitious 12-month roadmap focused on impactful development and organizational growth. The priorities include:

  • Building a professional real estate sales and client service team

  • Launching a multi-family housing development with affordability and quality at its core

  • Recruiting, training, and promoting local talent to establish a high-performance company culture

For Mustafa, this venture goes far beyond business, it is a mission to elevate the expectations and standards of an entire market.

Early Wins That Speak Volumes

Despite being newly launched, Fair Construction is already making remarkable strides. Within just four months, the company has initiated five separate construction projects, an impressive achievement for any startup in the region.

This rapid progress confirms what Mustafa and his team believed from day one: there is a strong appetite in the market for professionalism, structure, and dependable delivery.

To support its early success, Fair Construction has implemented key operational systems:

  • Rigorous training and leadership development for staff

  • Daily performance monitoring and evaluation

  • Structured customer communication protocols

  • Milestone-based construction tied to transparent payment phases

  • Quality assurance systems that uphold international standards in finishing

Real Advice: Build Systems, Earn Trust

Real Advice: Build Systems, Earn Trust

When asked about the most important lesson he would share with young entrepreneurs, Mustafa offers a powerful insight:

“Real estate is not about building, it’s about delivering. That means designing systems, being transparent, and taking full responsibility for your client’s trust.”

He encourages up-and-coming founders to avoid the lure of fast profits and instead focus on the core pillars of quality, structure, and consistent service, principles that shaped his own global career and entrepreneurial journey.

A Future Shaped by Experience and Vision

With a unique mix of international expertise, leadership acumen, and deep local understanding, Mustafa Suldan is spearheading a new chapter in Somaliland’s real estate and construction industry.

Through Fair Construction and the soon-to-be-launched Fair Real Estate, Mustafa is not just constructing homes, he is laying the foundation for a new level of professionalism, trust, and value in a market ready for transformation.

Conclusion: Foundations That Last

Mustafa Suldan’s vision goes far beyond construction sites and property transactions. It is about setting a new benchmark, where quality is non-negotiable, trust is the true currency, and execution speaks louder than promises. 

Through Fair Construction and the upcoming Fair Real Estate, he is laying not just foundations of concrete, but of credibility and long-term value in a market poised for transformation.

As Somaliland and the wider East African region prepare for accelerated growth, leaders like Mustafa are proving that global standards and local insight can combine to deliver meaningful change. His journey stands as an inspiration for professionals and entrepreneurs alike, those who believe that success is built, quite literally, from the ground up.


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