In the ever-evolving world of media and advertising, Bashayer AlShdukhi stands out as a powerhouse of insight, leadership, and purpose. With over 17 years of experience across strategic communication, brand development, and executive consulting, she is actively reshaping Saudi Arabia’s advertising ecosystem.
Bashayer currently serves as the Managing Director for MedPush MENA in Saudi Arabia, where she plays a key role in elevating media standards, improving measurement systems, and aligning brand strategies with the Kingdom’s Vision 2030. She is also the Co-Founder of Planning Point Consultancy, a strategy-focused advisory firm.
Her journey reflects not only deep professional expertise but also a strong commitment to empowering women, both through direct mentorship and by building inclusive platforms for leadership growth.
Professional Background
Could you briefly tell us about your background and how it led to your business?
My background spans 17 years in strategy, media, and consulting. From the beginning, I’ve always gravitated toward roles that required vision and responsibility, where communication was a strategic tool, not just a support function.
At MedPush, I’ve been entrusted with shaping the KSA office’s direction. As Managing Director, I lead initiatives to raise standards across planning, measurement, and execution, ensuring that brands receive not just exposure, but effectiveness. This role has sharpened my ability to see the full picture, how creative, media, data, and business strategy intersect.
My entrepreneurial venture, Planning Point Consultancy was a natural evolution of my strategic mindset and industry experience. It serves a distinct market need, bridging the gap between ambition and execution through high-impact consultancy. Rooted in clarity and transformation, Planning Point empowers professionals and organizations to navigate complexity, build strategic direction, and unlock their potential.
Business Focus
What does your business focus on and how is it positioned in the market?
Each of my ventures plays a unique role:
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Planning Point Consultancy offers high-level strategic guidance, especially in the areas of communication strategy, brand repositioning, leadership advisory, and stakeholder alignment. Our strength lies in our ability to combine insight, cultural context, and performance benchmarks, turning complex situations into actionable strategies.
What sets us apart is a foundational commitment to quality, ethics, and empowerment. We are proudly Saudi, led by women, and deeply aligned with Vision 2030 goals, particularly in workforce localization and female leadership representation.
Growth Plans
What are your plans for growth and expansion in the near future?
Our growth strategy is twofold:
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Geographic Expansion: We’re actively exploring partnerships in GCC markets, including the UAE, Qatar, Kuwait and Bahrain. Many regional clients are seeking unified strategies that align across borders, whether in brand communication or operational rollouts, and we’re positioning ourselves to deliver exactly that.
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Sector-Specific Offerings: We’re deepening our capabilities in government advisory, healthcare, sustainability, and women-focused initiatives. As Saudi Arabia transforms its economic landscape, these sectors are becoming focal points for investment and innovation. We aim to be strategic partners in that transformation.
We are also working on launching women-centric leadership programs in media and consulting. As someone who has mentored dozens of emerging women leaders, I see a clear opportunity to formalize that mentorship into a scalable initiative.
Year in Review
How has this year impacted your business, and what are your goals moving forward?
This year has been one of reflection and acceleration.
At MedPush, we’ve doubled down on performance-led planning. Advertisers are no longer satisfied with broad reach, they want precision, attribution, and measurable ROI. We’re helping clients make that shift by integrating better measurement frameworks, more agile media mixes, and a sharper focus on outcomes.
In my private ventures, the market demand for strategic clarity has grown. Clients are seeking not just consultants, but partners who understand the local market, think long-term, and care about impact.
Moving forward, my goal is to keep advancing three strategic pillars:
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Elevating media effectiveness in KSA and the broader region
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Championing women in leadership by training, mentoring, and advocating for systemic inclusion
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Serving Vision 2030 by aligning all initiatives with national development goals
Advice to Entrepreneurs
What advice would you give to startups or entrepreneurs in the industry?
My advice? Be clear, committed, and courageous.
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Clear about your mission. Why do you exist? What problem do you solve?
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Committed to excellence. The competition is fierce, but quality always speaks.
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Courageous enough to take calculated risks and speak your truth, even when it's not the popular choice.
Also, surround yourself with people who challenge and support you. One of my proudest achievements is mentoring a growing network of Saudi women in media and consulting, many of whom are now leaders in their own right. Invest in people, not just processes.
And finally, listen more than you speak. The market will tell you what it needs. Your job is to build for that need, not just your idea.
Sources of Inspiration
What inspired you most throughout your professional journey?
What has inspired me most is the opportunity to serve something bigger than myself, to contribute meaningfully to a rapidly evolving nation.
I’ve been blessed to work alongside visionaries, reformers, and creatives. But my greatest inspiration comes from the women I’ve mentored, watching them rise from hesitation to leadership has been the most fulfilling part of my journey.
And of course, the chance to shape Saudi Arabia’s media landscape, to turn vision into voice, is a once-in-a-lifetime privilege.
Leadership Balance
How do you balance leadership with entrepreneurship?
By staying grounded in purpose. Whether I’m leading at MedPush or launching a new initiative, I ask: Does this solve a real problem? Does it empower others? Does it align with national priorities?
At MedPush, we’re pushing for evidence-based advertising, measurable, effective, and aligned with global standards. In my businesses, I apply that same rigor to strategy, leadership, and execution.
Both roles allow me to mentor women, drive change, and keep challenging myself to do more, with integrity.
Core Values
What personal values guide your work?
Five core values guide every decision I make, whether I’m leading strategic initiatives at MedPush, building ventures, or mentoring the next generation:
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Integrity – I believe in doing the right thing, even when no one is watching. This value is non-negotiable and serves as the foundation for trust in every relationship, clients, teams, and partners alike.
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Empowerment – Particularly of women. Throughout my career, I’ve made it a point to mentor and train women in media, business, and leadership, helping them step into spaces where their voices and ideas matter.
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Excellence – I don't believe in shortcuts. Everything I’m part of, be it at MedPush or within my companies, must reflect a standard of excellence, thoughtful strategy, and measurable outcomes.
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Impact – I always ask: Does this move the needle? My work must create tangible, positive change, whether it's advancing a brand’s performance, shaping policy, or opening new opportunities for others.
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Innovation – I’m deeply committed to pushing boundaries. The world is changing fast, and I believe in being proactive, exploring new technologies, methodologies, and ways of thinking that can take Saudi’s media and business landscape to the next level.
These values aren't just abstract ideas, they are embedded into how I operate daily. They influence how I lead, how I build, and how I serve both the industry and the country.
Future of Saudi Media
Where do you see the Saudi media landscape in the next five years?
I see Saudi Arabia becoming the epicenter of strategic media in the region, defined not just by its spending power, but by its effectiveness, innovation, and cultural leadership.
Here’s what I envision:
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Data-led Decision Making – With firms like MedPush advocating for standardized measurement systems, advertisers will finally be able to track real ROI across channels.
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Homegrown Talent Leading Global Campaigns – We’re nurturing a generation of Saudi creatives, planners, and strategists who can compete on the world stage.
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More Women in Leadership – Women will be shaping not just the campaigns, but the companies and policies behind them. I’m proud to be part of that shift.
Ultimately, the media will no longer be a tool, it will be a strategic pillar of national progress.
Final Reflections
Any other thoughts that you would like to share with our readers?
Saudi Arabia is not just transforming, it’s inspiring. From infrastructure to culture, from tourism to technology, the nation is rewriting its narrative in real time. And the media is at the heart of that story.
To every brand, agency, or policymaker reading this: now is the time to align your communication with authentic values, measurable impact, and national pride.
Let’s also not forget the role of inclusion in all of this. As we build for the future, we must ensure that women are not just invited, but empowered to lead. I’ve made it a personal mission to mentor the next generation of Saudi women in the media, helping them break barriers and create space for others.
Progress is no longer optional. It’s the path forward.
Conclusion
Bashayer AlShdukhi is not only redefining what it means to lead in media, she’s reimagining the entire ecosystem. As Managing Director of MedPush MENA in KSA, she is championing higher advertising standards, transparent performance metrics, and smarter media investments.
Through Planning Point Consultancy she continues to broaden her impact across sectors. Her mentorship of women in business and media is shaping the next generation of Saudi leadership.
And through her ongoing commitment to Vision 2030, she is helping position Saudi Arabia as a hub for creativity, innovation, and purpose-led communication.
She’s not just navigating change, she’s leading it.
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