Dubai: DAMAC Properties has introduced DAMAC Elevate, a digital rewards and recognition platform aimed at transforming how the company acknowledges contributions across all levels of its organisation. The new initiative marks a significant step in strengthening employee engagement and fostering a culture where appreciation is central to everyday operations.
The launch event was attended by Hussain Sajwani, Founder and Chairman of DAMAC Properties, alongside Ali Hussain Sajwani, Managing Director of Finance, Technology, Operations and Hospitality. Their presence underscored the company’s leadership commitment to celebrating its workforce.
“DAMAC Elevate is not just a platform; it’s our way of showing that every contribution is seen, valued, and celebrated,” said Hussain Sajwani. He added that recognition has long been a defining pillar of DAMAC’s workplace philosophy.
The platform enables real-time recognition, from peer-to-peer messages to endorsements from department heads, ensuring employees receive timely appreciation for their efforts. It also supports a fully digital workflow for rewarding achievements and allows personalised reward options through a global catalogue.
DAMAC Elevate integrates data analytics and reporting features, giving leaders deeper insights into performance, engagement trends, and cultural alignment. For department heads, AI-driven analytics help guide decision-making and talent development strategies.
According to M.P. John, Chief Human Capital Officer at DAMAC Properties, the platform is part of the company’s broader ambition to attract, retain, and empower top talent. “This platform is more than a rewards system; it’s a catalyst for meaningful connections and shared achievements across the organisation,” he said.
With DAMAC Elevate, the company aims to enhance the employee experience and reaffirm its position on the global talent map.
