From Judo Instructor to Content Creator: The Journey of Ray Litvak

From humble beginnings to becoming the driving force behind Writing Web Words Inc., Ray’s story is a testament to determination, adaptability, and a passion for creating meaningful connections through the written word. 

This article takes you through Ray’s multifaceted journey, where his entrepreneurial instincts and diverse interests—from learning to play and teach the guitar to earning his black belt in Judo and becoming the sensei of his own Dojo—shaped the foundation of his career. Discover how his early ventures, educational pursuits, and professional experiences led him to establish a thriving Internet Marketing and SEO Copywriting Firm in Toronto, Canada, helping businesses rank, resonate, and grow since 2008. 

Join us as we delve into the milestones that define Ray’s career, including his passion for crafting people-first content and the values that set Writing Web Words Inc. apart in a competitive industry. Learn how Ray’s vision for the future aims to place his agency among the top five SEO copywriting Agencies while empowering businesses across North America with high-quality content solutions.

Prepare to be inspired by the story of an entrepreneur who transformed his love for problem-solving and creativity into a thriving business, proving that success is a marathon, not a sprint. 

Early Beginnings: A Spark of Entrepreneurship 

Tell us about your early life, education, and what led you to start your business

My entrepreneurial journey began when I was just ten years old. My first venture was as the official neighbourhood snow shoveler. I secured agreements with local neighbours, offering to shovel their driveways for $10.00 per driveway every time it snowed. It was official: I was an entrepreneur. When the snow melted, I transitioned to offering grass-cutting and lawn maintenance services, and the neighbours were happy to support me. 

As a teenager, I discovered my passion for playing the guitar. I saved up for my first guitar and started taking lessons. Outside school and social activities, I practiced diligently and eventually played in local amateur bands. Soon, a few of my friends' younger siblings showed interest in learning guitar, and their parents hired me to teach the basics. Before long, I taught five students at our local junior high school and earned money doing something I loved. 

Toward the end of junior high, I became captivated by martial arts after watching a Bruce Lee movie. A friend practicing Judo convinced me to try a few classes at his dojo. I was mesmerized by how smaller individuals could toss taller, heavier opponents. While still engrossed in guitar playing, I balanced my schedule to attend Judo classes three times a week. 

Transitioning to senior high school brought new challenges and opportunities. I continued learning and teaching guitar and practicing Judo. At the same time, I joined the high school wrestling team, further fueling my passion for physical fitness and discipline. 

After graduating high school, I attended York University in Toronto, earning a B.A. in Sociology with a minor in Physical Education. Post-graduation, I explored various sales roles before landing a position with the Yellow Pages, selling print and digital advertising in London, Ontario. 

One of my Yellow Pages clients was a website designer, and his work intrigued me. After five years, I decided it was time for a change. In 2005, I took a package from the Yellow Pages and purchased a 50% share in my website designer client’s business, moving back to Toronto to establish a new company division. 

As I began selling website design solutions in Toronto, I noticed a recurring problem—clients often didn’t have content for their websites. I taught myself how to write website content and create SEO copy to address this. This skill allowed me to help clients launch their websites while ensuring I got paid. Along the way, I fell in love with SEO copywriting and assisting businesses to rank on Google. This passion led me to establish Writing Web Words Inc. in 2008.

Founding Writing Web Words Inc. 

What is your business, and what makes it unique in the market? 

Writing Web Words Inc. (WWW) is an Internet Marketing Services and SEO Copywriting Agency serving businesses in Toronto, Ontario, Canada, and the U.S. Since 2008, we have specialized in crafting high-quality SEO copy and content that ranks on Google while resonating with target audiences. 

Our offerings include SEO-friendly sales pages, web pages, business blogs, product descriptions, press releases, and more. Our unique approach focuses on people-first content—crafted by people, for people. 

As a trusted Marketing and SEO Copywriting Firm, we prioritize human connection in all our work. Entrepreneurs, startups, and businesses rely on us to deliver high-conversion content that inspires action. Many web design firms and developers also outsource their content creation to us. 

When you partner with Writing Web Words Inc., you work directly with me, Ray Litvak, supported by a team of skilled copywriters and content strategists. We are results-driven, and over 85% of our business comes from repeat clients and referrals, a testament to our proven success.